Hi, I'm Kayla!

I'm a lifecycle and email marketing strategist who has spent years building retention programs for brands like Airbnb and Penn National Gaming. I'm here on Lucia to help travel advisors and agencies unlock the real potential of their email list, because your inbox is one of your most powerful booking tools, and most people aren't using it that way yet.

My Background

I've worked across email marketing, CRM strategy, and lifecycle campaigns at the corporate level, bringing that same strategic thinking to the travel industry. I understand your booking cycles, your clients, and your busy seasons, so you won't spend time getting me up to speed.My ApproachI meet you where you are. Whether you have zero emails set up or a list you've been ignoring for two years, I'll help you build something sustainable, strategic, and actually fun to send. I'm collaborative, direct, and allergic to fluff.

✉️ Email Strategy & Planning
From campaign calendars to full funnel planning, I help you figure out what to send and when.

⚡ Sequence Building & Automation
Welcome flows, nurture sequences, post-booking touchpoints, and more.

📊 Audits & Recommendations
Already sending? I'll tell you what's working, what's not, and what to fix first.

Additional Skills
List segmentation and growth strategy
Email platform setup (MailerLite, Mailchimp, and similar tools)
Content repurposing (podcast to email, social to email)
Marketing education for advisors new to email (or marketing in general)

Let's Connect

If you're ready to make email a real part of your business strategy, I'd love to chat. Reach out and let's figure out where to start.