Hi, I’m Lorena Spallino 👋 I’m a tech-savvy travel enthusiast with over two years of experience in the travel industry—and a lifetime of curiosity for the world.

My journey began with a part-time assistant position at a local travel agency, and a diploma in Web Development and Internet Applications from Algonquin College. Now it’s evolved into a career where I get to blend my love for travel with my digital expertise.

What I do best 💻✈️
I specialize in creating custom websites, digital content, and brand assets for travel professionals. From scratch-built sites to logos, blogs, email signatures, posters, photos, and social media posts—I’ve done it all, and I do it with precision and creativity. I founded On The Loose Travel Tools to help travel advisors stand out online and attract their ideal clients. I have also spent the last 2 years learning everything I can about the travel industry. I have mastered skills in destination research, invoicing using local governmental regulations, creating online itineraries, building strong client and supplier relationships and even tracking commission.

My superpowers 🦸‍♀️
Web design & development (WIX, WordPress, Google Sites, custom code)
Digital marketing presentations & promotional materials
Graphic design (logos, flyers, videos, itineraries, and more)
Admin support (invoicing, commission tracking, destination research)
Travel advising & itinerary creation (Travefy and beyond)
Executive assistant with over two years of hands-on experience supporting travel advisors

Why I do it ❤️
I know firsthand how hard travel advisors work to stay current and visible, because I am one. I offer marketing and virtual assistant services tailored to the travel industry. I make content that connects—visually, emotionally, and strategically.

Let’s connect 🌍
Whether you’re looking to refresh your brand, build a website, or get support behind the scenes, I’m here to help. Don’t just take my word for it—check out my portfolio and see what I’ve created.