Hi, I'm Tori Rogers, a Fractional Chief Operating Officer and Strategist with over 15 years of experience in marketing and operations across hospitality, tech transitions, and various industries. My career started in media sales before transitioning to corporate leadership roles including a Fortune 500 where I honed my expertise in Strategic Planning, Business Development, Team Management, Branding, and Communications.

In 2017, I relocated to Thailand and launched a community to connect expats in Southeast Asia that evolved into a travel company offering relocation assistance, scouting trips, and destination management services. Over the years, I’ve worked with a diverse range of brands and organizations including Live Nation, Netflix, W Hotels, the Ministry of Foreign Affairs Thailand, Santa Fe Relocation and US Embassy in Thailand. My most recent projects include developing strategic messaging, lead generation collateral (eBooks, quizzes, and Welcome Guides), marketing, templates, website updates, workflows, and workspaces for travel advisors. I also recently led company-wide operations, onboarding, and training for a large tour operator with a global remote team managing hundreds of bookings each week.

I provide high-level strategy, implementation, and operational support so you can scale and streamline your business (and life).

I specialize in implementing systems and tools that help businesses initiate transformation, streamline operations, and scale in flow through initiatives such as:
- Conceptualizing and launching new products/services
- Driving sales through strategic branding, marketing, and messaging
- Navigating pivots, relocations, investor prep, and tech transitions
- Scaling operations through reorganization, hiring, onboarding, and training
- Streamlining teams, technology, workflows, and workspaces to increase capacity and ROI

Proficient with the following:
Asana | Buffer | Canva | ChatGPT | ClickUp | Constant Contact | ConvertKit | Discord | Flodesk | FreshSales | Global Distribution Systems (GDS) | GoHighLevel CRM | Google Analytics | Hootsuite | HubSpot | Human Design | Jasper | LastPass | Mailerlite | Mighty Networks | Notion | Rallio | Salesforce | Slack | Squarespace | Telegram | Tern | Travefy | TravelJoy | Trello | Wix | WordPress | Zapier | And more...

Honors & Awards:
- 100 Inspiring Women Travel Founders, Travel Massive
- Best New Member Award, Public Relations Society of America Dallas
- Best Negotiator/Media Buyer, Ad Results Media

Let’s connect to discuss how I can support your initiatives & optimize your operations!