In our recent webinar, Mastering LinkedIn for Business Growth, we delved into the essentials of building and leveraging a strong LinkedIn presence to drive your business’s success. Grace, CEO of Lucia, walked us through the best ways to optimize your profile and grow more awareness of your company and offerings.
Follow these seven easy-to-implement tips to help you build the right engagement with your LinkedIn strategy and achieve better results.
1. Build a strong personal brand: The importance of storytelling
Your brand isn't just about the tech or the service you offer; it's about the stories you tell. Customers are drawn to value-driven offerings rather than the cheapest option. Personal branding is a deliberate effort to shape how others perceive you. By managing this perception, you build trust, credibility, and recognition.
Consistency is Key: Whether in person or online, maintaining a consistent personal brand is crucial. This includes everything from the content you post to the way you present yourself, even in a Zoom background.
Canva is a simple to use tool that can build a great library of branded files you can use as your Zoom background, digital signatures or your LinkedIn header.
Lucia’s CoPilots can provide a branding bundle to quickly complete this step of setting up your brand and telling your story
Lucia’s CoPilots can provide a branding bundle to quickly complete this step of setting up your brand and telling your story
2. Focus on a Single Platform
If you are a DIY-brand-builder, try becoming an expert in one digital marketing platform. Spreading yourself too thin across multiple platforms dilutes your efforts. Start with one platform, like LinkedIn, and build a strong presence before expanding to others.
Benefits of LinkedIn: LinkedIn is like a year-round, free conference where you are the keynote speaker. Regular posting keeps you top of mind for your network, leading to increased visibility and opportunities.
Ready to branch out? Claiming your business name or profile name on Instagram, Facebook, TikTok, Threads, etc. is an important next step for building your brand’s online presence.
Lucia’s CoPilots can assist with social media management at any stage of your journey or expertise.
3. The Power of Consistent Posting
Start today. There’s no perfect time to start posting—just start today. Your initial posts may not gain much traction, but consistency over time will lead to compounding results.
Long-Term Commitment: Success on LinkedIn, like any social media platform, requires patience. Results often come after months of consistent effort.
With several high-quality social media scheduler apps available (like Later or HootSuite), staying consistent can require only a few hours of your time, once or twice a month. Just remember, Instagram and TikTok love when your posts are predictable in frequency.
Lucia’s CoPilots are a perfect pairing with your scheduler app, as you can request that they provide the necessary community engagement during the week. Community engagement consists of replying to comments, answering DMs, liking other posts, and sharing relevant information to Stories.
Lucia’s CoPilots are a perfect pairing with your scheduler app, as you can request that they provide the necessary community engagement during the week. Community engagement consists of replying to comments, answering DMs, liking other posts, and sharing relevant information to Stories.
4. Establish Credibility Through Content
Always showcase your achievements: Sharing your business wins, like awards or new client signings, builds credibility. This not only attracts new customers but also reinforces your brand’s authority in the industry.
Balance Bragging with Tact: It’s okay to showcase your successes, as long as you do it in a way that adds value and engages your audience.
5. Humanize Your Content
Show your personality or reflections of your brand voice. People connect with people, not brands. Share content that reflects your personality, whether it's related to your business or personal anecdotes.
Authenticity Matters: Be genuine in your posts. Authenticity fosters deeper connections and trust with your audience, making your content more relatable.
6. Leverage Metrics for Success
Use tools like Calendly, Zapier, and Mixpanel to track where your leads come from and how they engage with your content. Understanding these metrics helps refine your strategy and maximize your LinkedIn efforts.
If you are your own marketing team, your time is probably limited and so may be your understanding of what real engagement is and how to measure the results. It’s not just about increasing the number of followers, but also how you engage the ones you currently have.
Regular reviews of your posts and insights are necessary to ensure the content resonates and that your posts are benefiting from the current trends. Lucia CoPilots can be hired for many facets of digital marketing.
If you are your own marketing team, your time is probably limited and so may be your understanding of what real engagement is and how to measure the results. It’s not just about increasing the number of followers, but also how you engage the ones you currently have.
Regular reviews of your posts and insights are necessary to ensure the content resonates and that your posts are benefiting from the current trends. Lucia CoPilots can be hired for many facets of digital marketing.
7. Find Your Content Pillars
Identify three main themes or pillars that represent your brand or personality. Consistently create content around these themes to maintain a cohesive and recognizable presence on LinkedIn.
What do you want to be known for? Narrow those pillars to no 3-5, only those that truly represent your brand *and* can provide ample opportunities to create content on those topics and values.
By incorporating these strategies, you will have effectively utilized LinkedIn to build a strong personal brand. These strategies will engage your audience and eventually drive more bookings.
By incorporating these strategies, you will have effectively utilized LinkedIn to build a strong personal brand. These strategies will engage your audience and eventually drive more bookings.
Remember, the key is consistency, authenticity, and a focus on building long-term relationships through your content.