Elaine Achtzehn, the owner of a small agency specializing in wellness travel, launched her business just a couple of years ago with plans of growing it further. However, managing the agency part-time proved challenging, particularly when it came to consistently sending out newsletters to keep clients engaged. To handle this task, Elaine turned to Lucia for support. She found the perfect partnership with CoPilot Christine Brown to keep her business plans on track.
Finding time to get the task done
The newsletter just wasn’t getting done, and that was really the bottom line. I knew it needed to be done, especially since I was planning to focus more on my business in the coming months.
— Elaine
For Elaine, the challenge was clear—her newsletters, vital for client engagement and business growth, were not being sent regularly. Writing each newsletter was time-consuming, often taking her far longer than she could afford, given her part-time schedule. Although she recognized the importance of this task, it was frequently pushed aside.
It was an overwhelming task for me because I don't like to write. I can do a reasonably decent job, but it takes me forever.
— Elaine
As Elaine prepared to devote more time to growing her agency, she knew that consistently delivering these newsletters was essential to maintaining client engagement and moving her business forward. However, the challenge of completing them on her own made it clear that she needed support.
Solution: Partnering with CoPilot Christine B
After posting her project request on the Lucia platform, Elaine was contacted by Christine Brown, who brought the expertise and efficiency she desperately needed. Christine quickly took over the newsletter project, understanding both Elaine’s vision and the demands of the travel industry. Their working relationship was seamless from the start.
Christine came right in and started writing on the system that I have and didn’t miss a beat.
— Elaine
Christine didn’t just execute the task—she enhanced it, tweaking the design and refining the content with her knowledgeable background of the travel industry. This allowed Elaine to focus on other aspects of her business, confident that her newsletters were in capable hands.
Christine’s phenomenal, she’s on autopilot. She handles it. If she needs something from me, she emails me, I email her back, and we’re good.
— Elaine
Results: Increased engagement and business growth
It's a game changer when your business gets busy. I think a lot of people, especially when they're working part-time, when they’re new, think they can't afford it, but quite frankly, you almost can't afford not to.
With Christine handling the newsletters, Elaine saw a remarkable improvement in her client engagement. Now, 60% of her clients regularly open and engage with her newsletters—a significant metric that keeps her business top-of-mind for her clients.
I know that the people that I'm reaching out to in Lucia understand my business and that's critical.
— Elaine